brand FILM + PHOTOGRAPHY
NOTO - SICILIAN IN ORGIN - MEANING "NOTED" OR "NOTORIOUS"
MULTI-USE / UNI-SEXY / MINIMAL
Noto Botanics is a uni-sexy , multi-use, minimal essential full body cosmetic line.
The beauty industry is one of the most toxic on the planet. Times are changing as well as nature itself.
There is a global awakening happening. More are becoming aware and calling for a conscious effort
toward transparency and mindfulness in how beauty is cultivated and it's expression.
Noto approached me to create a series of brand films + how-to videos that reflected their current fluid approach to beauty.
VIDEOGRAPHY - GRACE RIVERA
ART DIRECTION - ALEX LIANOPOULOS
MAKEUP ARTIST - LANA SHAPIRO