the YO! store
branding, Print Collateral,
Product Images, newsletter design
Formally known as Yo! Vintage, owner Sarah Radcliffe recently reopened her boutique
in NW Portland with a new location, new name, and a brand new category: kids!
She wanted branding materials and content to reflect the 3 new sections of the shop: kids, women, home.
Together, we worked to create materials that reintroduced her old customer base to her new vision.