Alex Lianopoulos





the YO! store

branding, Print Collateral,

Product Images, newsletter design










Formally known as Yo! Vintage, owner Sarah Radcliffe recently reopened her boutique

in NW Portland with a new location, new name, and a brand new category: kids!

She wanted branding materials and content to reflect the 3 new sections of the shop: kids, women, home.

Together, we worked to create materials that reintroduced her old customer base to her new vision.